On Tuesday, November 6th, history was cemented as Andrea Stewart-Cousins became the first female Majority Leader of the Senate in New York State history. Profound change is coming to New York.

The Parkside Group congratulates incoming Majority Leader Andrea Stewart-Cousins on her momentous achievement. Sen. Stewart-Cousins was first elected to the State Senate in 2006, following a decade of service as a Westchester County Legislator. During her tenure, Sen. Stewart-Cousins has authored and passed landmark legislation such as Westchester’s first human rights laws, living wage laws, tougher gun laws, and […]

Parkside Racks Up Awards and Recognition

The Parkside Group is proud to announce that we have won two national awards for our creative work in the 2018 election cycle. Parkside won Reed Awards in the prestigious categories of “Most Original TV Ad” for our work with Senator John Brooks, and “Best Mail Piece for a Congressional Campaign” for our work with […]

Parkside Hires and Promotes to Meet New Opportunities

It’s an exciting time at the Parkside Group. We are adding talented new team members and have made key promotions that will allow us to exceed the expectations of our ever-growing portfolio of clients.   Norah Yahya has been named Vice President and will manage the company’s budgetary advocacy practice. Prior to joining the Parkside […]

How Social Service Organizations Are Using PR to Promote Their Work

Nonprofit social service organizations provide vital resources to the communities they serve. Individuals living in poverty, those with a physical or mental disability, senior citizens, and families who have fallen on hard times are all treated with respect and dignity by social service providers who dedicate their time to helping people in need. With these […]

Meet Parkside Vice President Norah Yahya

Parkside was thrilled to recently add Norah Yahya to our roster of high-caliber government relations talent. We sat down with Norah to learn more about our dynamic new Vice President. The D.C. native made her entrance to national politics at only 17 years old, serving as an intern to US Senator Dianne Feinstein. One of her first […]

How to Handle Crisis Communications

Social media and smartphones equipped with readily available cameras make it increasingly easy for one person’s bad experience with a business to become headline-making news. Companies and organizations of all sizes should always be prepared for the worst when it comes to dealing with difficult PR situations. The best way to avoid a bad press […]

Parkside Expands Digital Advertising and Data Analysis Team

Jorge Perez has been promoted to Senior Associate, Research Jorge joined the Parkside Group in 2015 with a background in political campaigns and grassroots engagements. Over the last four years, Jorge has applied his programming skills towards developing innovative solutions for our clients. Jorge has created programs to process payroll and timesheets, update voter databases, […]

Congratulations to Parkside’s President, Harry Giannoulis on being named the #1 Political Consultant of 2019 by City & State Magazine!

City & State, New York’s premier publication focused on politics and government has just recognized Parkside Group President Harry Giannoulis as the #1 strategist among the state’s top political professionals. In 2018, under the stewardship of the historic Senate leadership team, Harry served as the principal strategist for New York’s Democratic Senate Campaign Committee, overseeing […]

Advocacy 101 With Parkside Vice President, Saima Anjam

When it comes to advocacy, influencing lawmakers requires the right grassroots strategy. In this video, Parkside Vice President, Saima Anjam, answers some common questions about advocacy, coalition building, and grassroots mobilization. What is “advocacy” – what do advocates do? SA: In 2019, in New York State we saw a progressive slate of issues pass. Advocates were […]