NY State Senate Democrats

2020 Election

Project Description

The Parkside Group served as the lead consultant for the New York State Senate Democrats in 2020, which saw Senate Democrats hold majority for two consecutive cycles for the first time since 1936 and win the largest supermajority in Senate history. Parkside oversaw $14 million in spending by the committee and candidates on races stretching from the tip of Long Island to the heart of Brooklyn to far upstate in Syracuse, Rochester, and Buffalo.

Parkside was able to achieve so many victories by carefully budgeting DSCC’s resources, by utilizing sophisticated targeting, research and polling, and by producing award-winning direct mail, television, and digital advertising campaigns. Every campaign that Parkside oversaw also engaged in unprecedented direct voter contact efforts that were carefully monitored to ensure that key performance metrics were being met while engaging in quality conversations with voters.

Lastly, Parkside produced targeted voter mobilization advertising aimed at educating New York voters about their early vote and Vote by Mail options during the pandemic, producing measurable increases in turnout among key target demographics.

The Results
The Parkside Group managed the NY Democratic Senate Campaign Committee’s investment in twelve victorious races across the state, holding seven Democratic seats and flipping five seats held by Republicans.


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