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June 10, 2019

Parkside Expands Digital Advertising and Data Analysis Team

Jorge Perez has been promoted to Senior Associate, Research
Jorge joined the Parkside Group in 2015 with a background in political campaigns and grassroots engagements. Over the last four years, Jorge has applied his programming skills towards developing innovative solutions for our clients. Jorge has created programs to process payroll and timesheets, update voter databases, and create GIS maps of legislative districts that overlay voter file data.

Expanding his portfolio into digital targeting, Jorge has earned 21 professional certifications in digital advertising and worked alongside top industry specialists to help expand Parkside’s in-house digital marketing platform services. Working with the rest of our campaign team, Jorge helps maximize our clients’ digital presence on social media, through Google advertising, and on programmatic platforms. Additionally, Jorge uses his analysis and programming skills to develop insightful reports that go beyond the typical metrics to ensure that clients’ ads are fulfilling their key performance indicators.

Madeleine Lohr has been hired as a Junior Associate, Research
Madeleine Lohr has extensive experience analyzing complex data sets and using cutting-edge data mining techniques, and she’ll be putting those skills to use as Parkside’s clients prepare for upcoming elections. By researching voting trends and combining insights from the census and other demographic resources, she is helping Parkside develop the best route to victory for every upcoming local, state, and federal election we work on.

Madeleine has a B.S. from Hollis University in Mathematics with a focus on quantitative mathematical reasoning. Before starting with Parkside, she served as a Data Fellow for the campaign of Senator Tim Kaine, where she managed statewide Voter Databases and prepared data reports for senior staff.

Madeleine has advanced programming skills and is proficient with a multitude of software platforms.

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Twitter

Smart take on 2022 election results by my @ParksideGroup colleague @joereubens. The @NYSenDems were successful because... field and grassroots are essential components of its campaigns.
https://www.cityandstateny.com/opinion/2022/11/opinion-top-political-operatives-weigh-new-yorks-2022-midterm-elections/380037/

Parkside Partner @joereubens told @CityAndStateNY how @NYSenateDems' candidates for State Senate won and maintained ...their super-majority, even as overlapping Congressional Dems were defeated.

https://www.cityandstateny.com/opinion/2022/11/opinion-top-political-operatives-weigh-new-yorks-2022-midterm-elections/380037/

“Here’s the thing: In two years it’s going to be a presidential year,” @EvanStavisky told @gregorykorte at ...@bpolitics. “If they think the Democrats aren’t coming for them, they’re kidding themselves."

https://www.bnnbloomberg.ca/new-york-loses-luster-as-democratic-bastion-after-gop-house-gains-1.1847448

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