9/11 Memorial & Museum

Providing Ongoing Resources for Students, Teachers, Families, and the General Public

Project Description

The Challenge
As the universe of nonprofit organizations continues to expand, both locally and nationally, these same institutions also find themselves in a highly competitive environment, when it comes to seeking charitable support. Creative, strategic fundraising solutions are therefore essential to long-term success.

The Parkside Group began working with the National 9/11 Memorial & Museum in 2016 - tasked with improving their approach to direct response fundraising campaigns.


The Solution
Our strategy to reimagine the Memorial & Museum's existing, decade-old direct mail program was two-fold:

1. Use our award-winning creative team to design eye-catching (but affordable) direct mail pieces that stand-out in the mailbox and tell meaningful stories that generate financial support.

2. Bring our expertise in targeting and list management to ensure a greater focus on the most likely potential donors - making every communication more efficient (and effective).


The Result
We helped the Memorial & Museum maximizes revenue from its existing donor/member base and carefully steward finite resources, while also acquiring thousands of new contributors to support the institution’s sacred mission to “Always Remember...Never Forget.”

We are deeply proud to be a part of the team helping to support and amplify the 9/11 Memorial & Museum mission to commemorate, educate, and inspire.


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