NY State Senate Democrats

2022 Election

Project Description

Overview
The Parkside Group served as the lead consultant for the New York State Senate Democrats in 2022, which saw Senate Democrats hold a historic supermajority for the second consecutive cycle. Parkside oversaw $14 million in spending by the committee and candidates on races stretching from the tip of Long Island to the heart of Brooklyn to across the state in the Hudson Valley, Syracuse, Rochester, and Buffalo.

In a cycle marked by Democratic underperformance across New York, Parkside was able to achieve so many victories by carefully budgeting DSCC’s resources, utilizing sophisticated targeting, research, and polling, and by producing award-winning direct mail, television, and digital advertising campaigns. Every campaign that Parkside oversaw also engaged in robust direct voter contact efforts that were carefully monitored to ensure that key performance metrics were being met while engaging in quality conversations with voters.

 

The Results
The Parkside Group managed the NY Democratic Senate Campaign Committee’s investment in twelve victorious races across the state, including victories for three first-time candidates and defeating a popular longtime Republican incumbent.

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