In 2021, The Parkside Group worked with the Adirondack Council’s creative and advocacy teams to manage an impactful digital public affairs campaign. By utilizing existing video assets created by the inhouse team, along with new static content, and developing an overall branded look for the effort, The Parkside Group was able to reach and convince thousands of constituents to contact their legislators about supporting an important aquatic safety measure, which ultimately passed the legislature and was signed into law.